The 3-Bar-E Brand

There's a lot of history behind our brand. We bought this outfitting business in 1969 from Tom Edwards, a legendary wilderness guide and outfitter who led trips into the surrounding high country long before it was officially designated as the Bob Marshall Wilderness Area. The “Hobnail Tom Trail” in the Bob Marshall was even named after him. Years later, Tom helped convince the U.S. Congress to set aside another 240,000 acres as the Scapegoat Wilderness Area on the southern edge of “the Bob.” When he first established his White Tail Ranch in 1937, Tom created the 3-Bar-E brand to represent the three E's, as in Edwards—himself, his wife and his son. We're proud that for more than 60 years, horses and mules wearing the 3-Bar-E brand have carried people and their supplies into the nearby wilderness.